Pupcake
Brand Identity design for
dog/human bakery
Problem Statement
Design Process
My Role
“Pupcake is a place where all are welcome, even our four legged best friends”
Brand Process
Digital Sketches
The initial name idea for the bakery was Paws and Palms, making a reference to the diverse group of clients that would be welcome.
Logo Anatomy
After deliberating and consulting with different people in the target audience and experts it was determined that the name “pupcake” was more memorable and friendlier.
Final Logo
Style Guide
Typography
Pupcake is a friendly, approachable, caring and a little whimsical brand. The chosen typography, Montserrat Alternates is a perfect combination of geometric and fun and it is because of these attributes that I chose it for this project.
To complement the sans serif modern type I chose Museo Slab. Should be used mostly for display purposes, always as individual sentences, never as a paragraph.
Primary Colors
Soft, inviting and warm tones as primary color. Complemented with a deep maroon.
Merchandising
Loyalty rewards card
Ads
