Pupcake
Brand Identity design for
dog/human bakery
Problem Statement
Design Process
My Role
“Pupcake is a place where all are welcome, even our four legged best friends”
Brand Process
Final Logo
Style Guide
Typography
Pupcake is a friendly, approachable, caring and a little whimsical brand. The chosen typography, Montserrat Alternates is a perfect combination of geometric and fun and it is because of these attributes that I chose it for this project.
To complement the sans serif modern type I chose Museo Slab. Should be used mostly for display purposes, always as individual sentences, never as a paragraph.
Primary Colors
Soft, inviting and warm tones as primary color. Complemented with a deep maroon.
Merchandising
Loyalty rewards card